Discussing e-commerce in light of intellectual property protection is of great importance in creating a commercial environment that fosters creativity and innovation. The proliferation of stores that deliberately infringe on trademark rights and use designs, products, and industrial models owned by others causes significant losses to producers and creative business owners. Furthermore, weak intellectual property protection measures discourage foreign investors from entering the market. Therefore, e-commerce store owners must respect intellectual property protection laws by ensuring their stores are not exposed to infringement lawsuits. This can be achieved by taking several steps: • Verify that logos, writings, or trademarks belonging to other local or foreign entities are not being used. The scope of intellectual property rights protection extends beyond local borders based on applicable international agreements. • For stores whose products rely on designs, materials, or prints owned by other entities, care must be taken to obtain the necessary licenses from the rights holders to use their designs or trademarks. • Copyrights must be respected; do not use product descriptions or distinctive, protected phrases belonging to other companies and entities. • When importing products, verify that suppliers have obtained the necessary licenses to use the designs, logos, and other intellectual property elements.